Airtel Partners With Perplexity, Powers Every Single of Its 360Mn Customers With Perplexity Pro

In a first-of-its-kind GenAI partnership in India, Bharti Airtel has announced a collaboration with Perplexity, the AI-powered conversational search engine, to offer all its 360 million customers a free 12-month subscription to Perplexity Pro, valued at ₹17,000.

This partnership spans Airtel’s mobile, broadband (Wi-Fi), and DTH customers. Users can claim their subscription through the Airtel Thanks app, gaining access to a powerful real-time knowledge tool that transforms the search experience from a list of links into precise, human-readable answers powered by the latest AI models.

What is Perplexity Pro? An AI Assistant for Every Use Case

Perplexity AI  a next-generation AI search and answer engine that goes beyond traditional search engines by providing real-time, accurate, and researched answers in conversational language. Its Pro version is tailored for students, professionals, and power users seeking deeper research and productivity.

Perplexity Pro features include:

• Access to advanced AI models (like GPT-4.1 and Claude)

• Increased daily search limits

• Image generation

• File uploads and document analysis

• Access to Perplexity Labs – a feature to develop and test AI-powered ideas

The global price of Perplexity Pro stands at ₹17,000/year, making this Airtel partnership a substantial value unlock for users.

Airtel Says Its Democratising AI Access Across India

Gopal Vittal, Vice Chairman & MD, Bharti Airtel, said, “We’re thrilled to announce a game-changing partnership with Perplexity. This exclusive offering will bring real-time AI search and learning capabilities to millions at no extra cost. It’s our commitment to help customers navigate the digital world with confidence and ease.”

Aravind Srinivas, Co-founder & CEO, Perplexity, added, “This partnership helps us bring trustworthy, professional-grade AI to more Indians—whether they’re students, professionals, or home-makers.”

The company shared real-life use cases to highlight the value of the partnership:

• A student from Rajkot can use Perplexity Pro for legitimate web research and content organization to meet academic excellence standards.

• A homemaker in Kanyakumari can rely on it for quick information, task planning, and creativity—across cooking, budgeting, and decision-making.

• A busy executive planning a family holiday can ask Perplexity to generate an itinerary in seconds based on location, time, and budget.

In all cases, productivity goes up, while stress and decision fatigue go down—with users empowered by simple, powerful AI at their fingertips.