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Geneos Wealth Management invests in Fiserv

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Abhigna
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BROOKFIELD, USA: Fiserv, Inc. has announced that Geneos Wealth Management, Inc., an independent hybrid RIA/broker dealer, has signed on to use the portfolio management and trading capabilities of the Unified Wealth Platform from Fiserv to run its model portfolio business, which includes Unified Managed Accounts (UMA), Separately Managed Accounts (SMA) and Mutual Fund Advisory (MFA).

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"We originally intended to build out our own in-house platform, but after hearing the Fiserv value proposition, we decided the Fiserv solution would save us money, time and resources," said Dean Rager, senior vice president, Geneos. "Upon meeting with the Fiserv team, we quickly recognized the benefits of the Unified Wealth Platform and are very excited to begin this relationship. Fiserv is an established and trusted technology provider so the decision to sign was a relatively easy one. We are confident that Fiserv will scale with us as we grow our business."

As the announcement elaborates: The Unified Wealth Platform from Fiserv will allow Geneos straight-through processing, more efficient trading and reconciliation, and the ability to automatically process more account activity daily with the tools for active portfolio management, decision support and trading across multiple managed-account programs. These trading applications are comprised of decision support tools for developing investment strategies and creating trade scenarios based on the current trading environment or on established parameters. Geneos had previously used an in-house Unified Managed Accounts system that didn't allow for the firm's projected growth and product expansion.

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