GE Healthcare launches HF Advantage

BANGALORE: GE Healthcare hopes to double its revenues from the South Asia market to $ 800 million over the next three years.

The healthcare-related IT and product solutions provider expects Indian market to provide “a bulk of the growth”, according to the GE Healthcare Technologies South Asia president & CEO, V Raja.

Addressing the media at the launch of the company's next generation X-ray systems “HF Advantage”' here, Raja said that the company expected the Indian healthcare market to boom on the back of growing medical tourism sector and increased government spend on healthcare.

The High Frequency X-ray technology, developed at the John F Welch Technology Centre here, is the company's first Indian made offering to hit the domestic market. The machine, priced in the range of Rs 7-8 lakh (compared with around Rs 5 lakh for the conventional product), will provide high image quality and diagnostic precision.

“The market we are addressing with the new product is currently worth $4-5 million. We expect this market to double with the introduction of new products such as our high frequency X-ray machine,'' Raja

said.

He said that the domestic market accounted for 60% of the division's revenues, while 40% of its current revenues came from exports.

Asked if the revenue pattern would remain the same in the future, he said, “That will be driven by GE needs and what we can offer the market. It also depends on how the markets we address develop,'' he said.

GE Healthcare's South Asia market includes India, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives.