Gaming— $150 million market in India: NASSCOM

|November 9, 2015 0

MUMBAI, INDIA: With handheld gaming revenues at $150 million, Indian gaming is a mobile first market, NASSCOM said at a recently concluded Gaming Developer Conference.

In a report titled, The Indian Games Market Review, at the NASSCOM Gaming Developer Conference 2015, NASSCOM said:

Almost 60 percent of respondents are based out of the top 3 tier-I cities

75 percent of Indian game developers are focused on the global market

61 percent of developers use the free-to-play model

96 percent of developers are working on Mobile

57 percent of companies have fewer than 10 employees; following a lean structure

27 percent of companies with average revenues of above $1.6 million

According to the report, mobile gamers lead the market in India, with a smart phone install base estimated at 200 million by the end of 2015 that is estimated to grow by 100 million each year thereafter. Approximately 40 to 50 million people play games on their smart phones, with an annual growth rate of 40 percent to 50 percent.

Mobile gaming revenues are currently estimated at $150 million across all revenue models. Additionally, the console market size is estimated to be around 3 – 4 million gamers, with 3 – 3.5 million of lifetime sales for all consoles including PlayStation 2 (2 million) and 100,000 units for PlayStation 4 and XBox One combined.

The cyber cafe market is currently estimated at 3,000 cafes in India with games, of which 1,500 have 5 machines or more dedicated to games. It’s estimated that there are 250,000 active PC/MMO players, with popular games including Counterstrike, DOTA, League of Legends and World of Tanks.

On the content creation side, the report outlines the advent of self-publishing, investment and crowd funding, which has given birth to a new breed of agile indie developers whose focus is on mobile and PC social games. More than half of Indian game developers and service providers were established in 2012. Among studios, arcade games are the most popular genre, followed by puzzle and racing releases.

For the developers’ development, game art services and animation are the main sources of revenue. Approximately 9 percent generate revenue from the domestic market, while foreign games dominate the app store rankings. With recent developments such as Apple and Google lowering the minimum price for apps and in-app purchases in India, the report expects more Indian companies to turn their focus towards the Indian market in the future.

Talking about the findings of the report, R Chandrasekhar, President, NASSCOM, said, “The report provides a road map to start-up’s, Indies and investors based on internet usage patterns, mobile smartphones and tablets, to digital media and mobile advertising.”

On the other hand, NASSCOM also announced the winners of the NGF AWARDS 2015, to evangelize the community in India and recognize their achievements in Game development and encourage the creation of IP. The winners are:

1.     Student Game of the Year- Triangle Trouble by Kunal Sonar

2.     Indie Game of the Year- Avion Flight Simulator 2015 by Teapot Games, Seven Summits Studio

3.     Game of the Year- Dead Among Us by Rolocule Games

4.     Upcoming Game of the Year- The Light Inside Us by Dastan Games

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