G Data eyes Indian SME and consumer market

MUMBAI, INDIA: Germany-based G Data Software, an Internet security specialist, on Friday announced its plans for the Indian market, with the launch of the 2012 versions of G Data Anti Virus Business software products for Small and Medium Enterprises (SME) segment as well as G Data Internet security and G Data Total Care for the consumer market.

The company, as part of the plans, announced tie-ups with ACI TechServ and Technocrat Infotech for retail sales and distribution of security products in the local market. These products are available in single and three user packs.

“It’s a late entry into India as our's is relatively a small company, but our products have been available since 2009,” Micheal Zimmer, sales manager, G Data Software, told reporters in Mumbai.

“Our target is the SMEs and consumers, apart from the government and education sectors. For the government and education sectors, the company has special offers with flat prices,” Zimmer said.

“In next 18 months or so, we are targeting 1.5 per cent share in the SME market and 2.5 per cent share in the consumer market. It will be our first step towards the government and education sectors and will have a complete coverage of the Indian market through our partners,” Zimmer added.

“We are planning to have an Indian subsidiary by next year, which will give confidence to our partners, resellers and consumers here. And we are 100 per cent committed to providing local tech and sales support along with the software update support,” he said.

In order to provide strong support to the customers, the company has set up a local (India) based server for faster detection, backup and software updates to customers. Most of its products are programmed and designed to provide security for the Microsoft Windows and Linux operating platform.

Besides, a server is set up in China to closely monitor malware attacks and malicious threats coming from local websites that are in the Chinese or Mandarin language.

Quoting a Gartner study, Zimmer pointed out that there’s a decline in Symbian operating systems (OS) used in mobile handsets, while the Android OS is rapidly growing. Hence the company will come up with security products for Android-based devices in the recent future.

To promote and attract customers, G Data Software is offering security products to customers through partners on a first-try-and-pay-later basis with a 30-day free trial period.

More over, the customers can avail free mobile security by logging into the company website on mobile Internet.

The company’s products are powered with the features such as centrally-managed virus protection, ideal scan, cloud-based analysis for suspicious files and detection, white listing, double scan technology, image backup module and security tuning.

G Data Software was founded in 1985 by Kai Figge and now it has overall 300 staff, out of whom 50 per cent are in the technical segment.