Fuse Powered acquires AppHero

TORONTO, CANADA: Fuse Powered Inc. announces the acquisition of AppHero, originator of the first personalized mobile app recommendation platform. This acquisition will powerfully drive advertising performance for all publishers on Fuseboxx, an integrated mobile ad technology and publishing platform.

Fuseboxx provides leading publishers world-wide with deep analytics built upon extensive data capture and incorporates intuitive tools which enable real-time app tuning to maximize revenues.

AppHero's proprietary algorithms allows the delivery of laser-targeted advertising campaigns assuring above-average conversion rates and providing a big leap forward in delivering increased revenues for Fuseboxx publishing partners.

Jon Walsh, CEO of Fuse Powered, said: "The addition of AppHero's powerful proprietary technology enables our delivery of optimized and intelligent targeting a significant improvement over the industry's typical scatter-gun approach to ads. This acquisition solidifies our position as a one-stop solution provider for top mobile publishers and very critically alleviates the need for publishers to manage dozen's of conflicting SDKs."

AppHero's expertise moves the effectiveness of Fuse's mobile ad targeting and optimization to an unprecedented level, allowing Fuse to finely target user-segments based on activity rather than solely by geography or device type. This expertise will enhance Fuse's ad mediation layer and determine the ad types which better monetize with different classes of users.