[Funding] Organic Brand Juicy Chemistry Raises $6.3 Mn In Series A Funding Led By Verlinvest

CIOL Bureau
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Skin and personal care brand Juicy Chemistry has raised $6.3 Mn in a Series A funding round led by Belgium based investment firm Verlinvest. This marks the largest Series A raise in the D2C beauty and personal care space. Veda Corporate Advisors was the exclusive financial advisor for the transaction. Until 2019, the startup was bootstrapped. The firm raised an Angel round from Mr Amit Nanavati who provided the much-needed resource to scale operations and dream bigger. Juicy has further seen a 300% jump in revenues for this fiscal year with a growing customer base.


Megha and Pritesh Asher founded the Personal Care startup in 2014, with only Rs 5000. Now, the startup offers a complete range of certified organic products across face, body and hair care. The startup underlines that it makes all its products with the highest quality organic ingredients from around the world. They are all pure and full of vitamins, minerals and nutrients, and also deliver superior efficacy on application.

From the leaders

“It is an incredibly exciting time for us. The investment will help us to strengthen our position in the clean and organic beauty segment. We are keen to leverage this capital for the rapid expansion of Juicy Chemistry’s thriving e-commerce platform and omnichannel distribution capabilities. We further aim to reach new and existing geographies, to hire talent, for brand building. The aim is to cater to the increasing demand for products both domestically and in the international market,” said Pritesh. Pritesh Asher is the CoFounder and CEO of Juicy Chemistry.

“We are excited to start our journey with Juicy Chemistry. It forms part of our global effort in backing unique digital-first beauty brands for the long term. We are impressed with Pritesh and Megha’s passion to create high quality, organic certified beauty products and also the customer love they have received. Verlinvest looks for authentic and passionate entrepreneurs who are creating a consumer revolution using their product & brand stories and we saw like-mindedness with the way Pritesh and Megha are building their business. We are very happy to partner with Juicy Chemistry. We will further support its development in the years to come” said Arjun Anand, Executive Director, Verlinvest.

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