[Funding] Raises 9.6 crores INR seed round from Chiratae Ventures and others

Laxitha Mundhra
New Update
[Funding] Raises 9.6 crores INR seed round from Chiratae Ventures and others

Map-based analytics and decision-making software measures fleet performance, user behavior, and business health on-ground. The company has raised $ 1.3mn funding in its seed round from Chiratae Ventures and Better Capital. The round also saw participation from angels Manik Gupta (ex-CPO, Uber), Sidu Ponnapa (SVP, Engineering, Go-Jek), Kuldeep Dhankar (ex- SVP, Enterprise Sales, Clevertap), Khadim Batti (CEO, Whatfix), Krish Subramanian (CEO, Chargebee), Vivekananda HR (CEO, Bounce), Kaushik Subramanian (Product, Stripe), and Praveen Jadav (ex-CEO, Paytm Money).



The year-and-a-half-old startup empowers decision-makers in companies to pinpoint their focus areas. It further automates actions on them using the real-world behavior of users, fleet, and deliveries. “Imagine a company with the majority of its business consisting of operations and logistics in the physical world. Most of them collect an unprecedented amount of geolocation data today. However, the current tooling required to analyze and make decisions on this data is very limited. It does not suffice,” stated the company in a statement. Their product ingests data across 3 verticals: user (demand), fleet (supply), order. They have built modules and analyses that help companies find problematic or growth areas and take action on them. In those areas, depending on the industry or business model, companies can also use demand and supply behavior to plan capacity, bridge supply-demand gaps, or change pricing or SLAs.

“We took inspiration from Uber and Amazon who became billion-dollar businesses by making location and demand-supply related decisions at its core. Locale aims to help every company with moving users (demand) / fleet (supply) provide the same level of tools and infrastructure and attain operational excellence,” says Aditi Sinha, Co-Founder, “We started with hyperlocal delivery and mobility companies. Now, we expanding into logistics and e-commerce companies as well,” she further added.


The next phase of the journey:

- would involve scaling Locale across other industries and new markets such as 3PL and e-commerce companies

- extending more functionalities on the product.

“If growth teams use Mixpanel or Amplitude to create cohorts and do A/B testing on websites and web apps, they should also have a product that allows them to experiment on their operational decisions and measure their impact. Locale is built for sophisticated teams who care about experimentation, feedback, and moving fast to improve their operational metrics”, says Rishabh Jain, Co-Founder,

Locale currently works with companies in 9 countries. These include Europe, Latin America, MENA, India, Singapore. Further, some of its notable clients include Bounce (India), Dunzo (India), Zwings (UK), OMNi (Costa Rica). The company has also successfully partnered with Wunder Mobility (Germany). The startup claims to impact OMNi’s topline by helping them improve its order volumes. It also helped Zwings workforce to be 50% more productive by helping them swap batteries efficiently.