ZILO Raises $4.5M to Redefine Fashion Quick Commerce in India

ZILO, a next-generation fashion-tech platform, has successfully closed a $4.5 million seed funding round led by Info Edge Ventures and Chiratae Ventures. This investment will help ZILO reach product-market fit, build an innovative hybrid supply chain, deepen brand partnerships, and expand operations beyond Mumbai to other top-tier Indian cities by the end of the year.

ZILO is creating a new category in fashion retail that blends the convenience of online shopping with the delight and flexibility of offline experiences. It simplifies last-minute fashion shopping by delivering on-trend outfits from leading brands like Levi’s, Louis Philippe, United Colors of Benetton, Rare Rabbit, Jack & Jones, Puma, Reebok, Snitch, Andamen, The Souled Store, Manyavar, Veromoda, ONLY, AND, W, Biba, Libas, Global Desi, Koskii, Jockey, Damensch, Bliss Club, Gini & Jony, Barbie, and more—in under 60 minutes.

The app only stocks in-season and high-demand styles—never outdated inventory. What sets ZILO apart is its focus on convenience and flexibility. Customers can return items immediately upon delivery. With the “Scheduled Home Trials” option, users can order multiple sizes of the same item to try at home. A style runner waits up to 30 minutes, allowing you to return unwanted pieces on the spot. The delivery is completed only once you confirm and sign off.

Redefining Convenience in Fashion Retail

The Indian quick commerce market has grown from $0.5 billion in FY22 to $3.3 billion in FY24—a more than fourfold increase. Nearly one in three urban Indian shoppers now depend on quick-commerce platforms for their primary grocery needs, reflecting a redefinition of convenience.

ZILO taps into this evolving consumer mindset by offering not just speed, but a curated and personalised fashion experience. Home Trials allow customers to shop, try, and return items in one seamless interaction. Ask ZILO provides personalised style recommendations, while Style Planner helps users effortlessly put together complete outfits—even for last-minute fashion emergencies.

Padmakumar Pal, Co-Founder & CEO of ZILO and former Vice President at Flipkart and Myntra, said, “We founded ZILO to bring intentionality back into online fashion. ZILO is creating a space that blends online and offline retail experiences, where speed, quality, and curation coexist. The current landscape is cluttered and overwhelming, especially for consumers who value both convenience and style. Our platform is designed to cut through the noise, make discovery joyful again, and deliver fashion the way it should be—seamless, reliable, and curated.”

Bhavik Jhaveri, Co-Founder & CIO of ZILO and second-time entrepreneur, added, “Power shoppers today make over 25 fashion purchases a year. The issue isn’t intent—it’s time, patience, and trust. Most retail formats are built for scale, not experience. We’re rebuilding from the ground up. For example, with Scheduled Home Trials, we combine delivery and returns into one smooth interaction. Our goal is to make decision-making faster, simpler, and more intuitive.”

Scaling with Fresh Inventory, Smart Fulfilment, and Investor Backing

Launching in Mumbai with a hybrid model combining dark stores and exclusive brand outlets, ZILO ensures hyper-local fulfilment. The company does not carry old season merchandise and exclusively offers fresh collections and bestsellers. ZILO plans to onboard over 250 brands and nearly 100,000 styles—including footwear, watches, bags, accessories, and fashion jewellery—by the festive season.

Kitty Agarwal, Partner at Info Edge Ventures, said, “We are thrilled to back Padmakumar and Bhavik as they rewrite the rules of fashion discovery and commerce. ZILO delivers speed, personalisation, and trust—all proven pillars of quick-commerce success. We’re confident they will set the new standard for convenience, customisation, and confidence in fashion.”

Anoop N Menon, Chiratae’s Consumertech Lead, commented, “As early investors in fashion platforms like Myntra and omnichannel plays like FirstCry and Lenskart, we understand the challenges. Discovery, experience, and assortment are broken in fashion for metro and Tier-1 audiences. ZILO is building a platform that prioritises convenience and delight—and will create a loyal, experience-first fashion channel.”

With its bold vision and a strong founding team, ZILO is poised to redefine fashion retail in India—where speed meets storytelling, and the next outfit is always just a click and a doorstep away.