QuickShift Raises ₹22 Cr in Pre-Series A for AI-Driven Fulfillment

D2C and enterprise fulfilment startup QuickShift has secured ₹22 crore in a pre-Series A round led by Atomic Capital, with participation from Axilor Ventures and other marquee investors. The funds will bolster the AI-first fulfilment platform, strengthen leadership, and accelerate omnichannel expansion across North and South India.

Vision and Market Fit

Founded to help brands manage distributed inventories, QuickShift combines technology, infrastructure, and logistics into a plug-and-play platform. The company reports strong growth metrics, including 100% ARR growth over the past year, supporting a broader push into multi-channel fulfilment.

Use of Proceeds and Expansion

QuickShift plans to expand across NCR, Mumbai, Bangalore, and Kolkata, with new centres coming up in Hyderabad, Chennai, Ahmedabad, Lucknow, and Indore. The company integrates seamlessly with marketplaces such as Amazon, Flipkart, and Meesho, as well as with quick commerce platforms like Blinkit, Zepto, Swiggy, Jiomart, and BigBasket, providing appointment-based and rapid fulfilment capabilities. Quickshift’s mission is to empower businesses of all sizes to grow faster and deliver across every channel — online or offline — through a tech-first, AI-driven, and scalable fulfilment ecosystem.

As e-commerce and D2C commerce grow, the demand for scalable fulfilment networks with AI-driven insights rises. QuickShift’s model aims to meet this demand by offering end-to-end visibility and fast, reliable fulfilment across major Indian markets.

Anshul Goenka, Founder & CEO, QuickShift, says, “We are on a strong path of growth and profitability, having achieved 100% ARR growth over the past 12 months. Our core business grew by 50%, while new programmes scaled over 100%, thus reflecting the trust our customers place in us. At QuickShift, we are reimagining fulfilment and supply chain through technology. Our vision is to build a cutting-edge, full-stack platform that empowers new-age, enterprise, and SMB brands to manage distributed inventories, streamline order processing, and deliver exceptional customer experiences across every sales channel.”

Apoorv Gautam, Founder and Managing Partner, says, “India’s online consumer market has been on a strong upward trajectory since the pandemic. As an early mover in this space, QuickShift has successfully capitalised on this opportunity by offering a one-stop solution for logistics and operational needs across a wide spectrum of brands. The company has demonstrated impressive growth and is well-positioned to expand its presence across North and South India, while also accelerating global e-commerce shipping for Indian suppliers and SMBs.”