Newtral Raises $600K to Scale AI-Powered ESG Infrastructure

Newtral Technologies has raised $600,000 via NOW Venture Studio’s Accelerate program to expand its AI-first sustainability platform. The startup says it will use the capital to deepen AI capabilities, automate supplier data capture and scale verticalised climate systems for enterprises across pharma, retail, real estate and beyond.

Newtral positions itself differently from conventional ESG tools: rather than focusing solely on downstream reporting, the company embeds AI agents directly into enterprise workflows to operationalise sustainability. Its platform ingests unstructured supplier data — invoices, PDFs and disparate records — and converts them into structured, decision-grade intelligence to support Scope 3 measurement and ongoing compliance.

The company says it already serves clients across India, the Gulf and Europe, including Metro Brands Limited, Wockhardt Limited, ManInfra Construction Limited and Meghalaya Industrial Development Corporation (MIDC). Newtral is backed by institutional and startup networks such as IIM Bangalore NSRCEL, Stanford Seed, Pedalstart and Nasscom. “Most ESG tools are built for reporting, not action. At Newtral, we’re building AI-native infrastructure that integrates directly into how enterprises operate. Our AI workflow agents automate the messy, manual work of sustainability bringing clarity to Scope 3, and ESG data, and turning it into systems that drive real climate action.”

The $600K Accelerate funding from NOW Venture Studio will be allocated to: enhancing AI and data-science infrastructure, building verticalised climate systems that automate supplier workflows, and scaling operational reach into key industries. Newtral describes the target use cases as supplier data collection, Scope 3 automation, and disclosure-ready, auditable data pipelines. “Disclosure mandates are accelerating globally - CSRD covering 50,000 companies in Europe, SEC climate rules advancing in the US, UAE introducing sustainability penalties. We're using this capital to deepen our AI capabilities and build data infrastructure that survives regulatory flux: traceable to source documents, auditable by third parties, and adaptable to any disclosure framework. Our clients are already using our AI agents to automate supplier data collection for both BRSR reporting in India and CSRD preparation in Europe”.

Gayathri Kuppendra Reddy, Founder at NOW Venture Studio, framed the investment as a strategic fit for institutional venture-building: “We really liked the depth with which Newtral understands the sustainability problem – they see it not just as a reporting issue, but as a systemic challenge. Their AI-native architecture, sharp vertical focus, and early enterprise traction show both depth and scalability. At NOW Venture Studio, we look to work with founders who combine strong domain clarity with deep technical conviction and the Newtral team clearly does. As institutional venture builders, we are excited to embed our networks, resources, and venture-building expertise to help them translate that vision into scalable impact and global growth.” 

Newtral highlights vertical-specific deployments—pharma, chemicals, retail and real estate—where supplier networks and compliance requirements create acute data challenges. The platform’s AI agents are aimed at reducing manual supplier outreach, improving data completeness for Scope 3 inventories, and producing audit trails that can feed disparate disclosure regimes.

The company’s model—combining domain templates with configurable AI agents—targets the practical problem enterprises face today: disparate supplier systems, low digital maturity among small suppliers, and multi-jurisdictional reporting standards.

What Investors and Enterprise Buyers Should Watch

Newtral’s approach addresses a clear pain point, but operationalising Scope 3 at scale presents several execution risks that will determine long-term credibility:

• Data Quality & Coverage: Supplier engagement remains the single largest blocker for Scope 3 completeness. The platform needs both high extraction accuracy and mechanisms to drive supplier participation.

• Auditability: Enterprises and auditors will demand immutable, verifiable trails. How Newtral ensures third-party audit readiness will be critical.

• Standards & Interoperability: With regulations and frameworks evolving, adaptability to changing schemas (BRSR, CSRD, emerging SEC rules) is essential.

• Unit Economics: Serving low-digital suppliers across geographies can be costly; scalable outreach and automation will determine margins.

Newtral’s $600K seed from NOW Venture Studio buys runway to deepen its AI stack and extend industry deployments. The firm’s promise—turning sustainability from a reporting afterthought into an operational capability—aligns with rising regulatory pressure and enterprise demand for traceable Scope 3 data. Success will hinge on measurable improvements in supplier data capture, audit readiness, and the ability to translate AI-driven signals into verifiable emissions and compliance outcomes.