Binny Bansal invests $20M in ShopOS, an AI Operating System Aiming to Reshape E-Commerce for Brands

ShopOS, a startup building an AI-native operating system for ecommerce brands, today announced it has secured a $20 million investment led by Binny Bansal's 3STATE Ventures. The funding will be used to accelerate platform development, scale its Product & Engineering team, and onboard more brand partners across the globe.

Solving E-Commerce Inefficiencies with Embedded AI

For brands, current e-commerce systems are rigid and inefficient. Creating content is a slow and costly bottleneck, delivering truly personal experiences is difficult, and managing a consistent brand image across different markets is complex. There is a lot of manual work involved that makes it extremely inefficient for a brand to set up and manage a store. These operational hurdles directly limit growth and profitability.

ShopOS solves these problems by providing an AI workforce that is embedded into the core of a brand's operations. The platform functions as an operating system designed to execute three critical tasks:

Make: AI agents act as a creation studio, learning a brand's style to automatically generate content—including product text, images, and video—for any catalog, market or sales channel.
Market: The platform acts as a global marketing team, creating localized ad campaigns, automating the flow, identifying customer segments, and helping brands expand their reach efficiently with a higher RoAS.
Manage: The system adapts the online store for each visitor in real-time, changing the layout, content, and recommendations based on user behaviour to improve engagement.

Founders Sai Krishna V K and Ajay P V previously co-founded the AI/AR platform Scapic (acquired by Flipkart) and subsequently led Flipkart Labs to seed deep tech innovations. They are joined by Karan Sonawala, who led immersive and AI-driven experiences at Flipkart, bringing next-generation visual technologies to millions of users. Together, their collective experience in building scalable e-commerce technology underpins the ShopOS strategy.

“ShopOS is building the commerce stack of the future with AI at its core. The potential for an AI-driven operating system to empower brands, particularly in navigating cross-border commerce and hyper-personalisation, is a lot. Sai and Ajay have the proven e-commerce and technical expertise required to execute this vision,” said Binny Bansal.

Building from India for a Global AI Commerce Revolution

“The e-commerce landscape has evolved dramatically, yet the operational models for brands haven't kept pace. Brands have been constrained by the very tools meant to empower them. What we’re excited about is the emerging potential of ambient agents. These don't just assist, but execute key commerce functions, all in the background. Generative commerce is in its early days, but it's increasingly clear that the way we shop is going to fundamentally change soon,” commented Sai Krishna V K and Ajay P V, Co-founders of ShopOS.

“The friction in content creation and personalisation are significant drags on growth. Our previous startup journey taught us the importance of solving hard problems, and with ShopOS, we are focused on delivering what AI agents can truly do for brands. We are building from India for the globe and with this funding milestone, we wish to tap into the smartest AI minds in India to build the future of Commerce,” they added.