Fujitsu eyes Indian mkt with eco-friendly solns

BANGALORE, INDIA: Fujitsu, an IT-based business solution provider, on Thursday announced the launch of its new eco-friendly computer devices for the large as well as small and medium enterprises in India.

The Japan-based company said in a press conference that the new TFT series of products - P Line, B Line and E Line - will help enterprises save energy with its ECO operation mode and standby features.

Launching the new products, Alok Sharma, country manager, Workplace Systems, Fujitsu India, said, “We are giving top priority to Green IT and are committed to providing eco-friendly computer devices to our customers. The new line of Fujitsu B series displays are built with environment-friendly LED technology. These displays demonstrate high efficient energy saving features including ECO operation mode and ECO standby.”

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Demonstrating the features of the new products, Ramaprasad, GM, Channel and Volume Business, Fujitsu India, said, “Fujitsu is ranked four in the world for global IT series and computing systems. Our motto is 'thinking globally, acting locally'. The new products are designed in a way that they fit the requirements of Indian customers.”

The company claimed that it has managed to win around 300 customers during the last nine quarters. “We have got around 300 customers across different verticals in India. We managed to win their trust with the quality of products and now they keep coming to us,” Ramaprasad added.

The new designs, P Line and B Line products, feature height adjust stand for up to 120 mm and a 340° swivel. The P Line wide screen displays stand for excellence in picture performance with In Plane Switching panel technology. 

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“The P Line series have features like 0-watt power-save mode, light sensor for automatic brightness adjustment and AutoPivot. Unique energy saving solutions with 0.0 watt power consumption in standby mode (with DVI and VGA), ECO button - direct access to power saving operation mode - make it more attractive,” said Alok Sharma.

Asking about the marketing strategy for the new series of products, the company said it is aggressively marketing the products through its channel partners. “It is worth mentioning that despite an aggressive promotion strategy, we managed to maintain a good position in India. However, we have now started promoting and marketing our products aggressively. Our channel partners are helping us in this regard,” Sharma concluded.