Fujitsu to expand its India footprint

NEW INDIA: Fujitsu India, a leading provider of customer-focused information technology and communications solutions for the global marketplace and in India, announces that it is going to ramp up its operations in India.

As part of Fujitsu India’s strategy, the company is going to engage a number of new channel partners representing various strategic markets in the country. 

Fujitsu India will engage top channel partners in cities like Delhi, Mumbai, Bangalore, Chennai and Hyderabad with some of them having multi-location presence for both sales and support. All these partners are focussed on its major business vertical of enterprise storage and server business.

Fujitsu will invest in developing the channel partners in terms of training them, developing marketing programmes, road shows etc. Fujitsu and the partners will engage joint and balanced mix of brand building exercises to add substantial value to its perception and equity. Related avenues are being explored for channel development and brand promotion.

These activities aim at building the image around its ethos- 'The Possibilities Are Infinite' in the minds of consumers i.e. the possibilities are infinite for more innovative and eco-friendly products, more personalised solutions, more service, more quality from Fujitsu!

As of now Fujitsu India Limited has few Tier 1 partners including distributor and a number of regional SI partners. Fujitsu wishes to add few more partners who would have nationwide presence. Fujitsu India will also appoint Tier 1 enterprise partner, who would address the requirements like platform migration, application development etc. other than system integration. 

Apart from this, Fujitsu India is also in the process of signing up a couple of authorized service providers.

Tosh Kataoka, general manager-IT Business, Fujitsu India Limited, says, “It being an important member of BRIC economy, India is a strategic and one of the most demanding market for Fujitsu. The company forte has been IT hardware and we aim to strengthen our presence in the Indian market and expand the regional reach through strong channel partners. We have had good customer wins in the space of government, research, manufacturing and utilities vertical and BFSI in the past six to eight months and we are expecting our customer references to grow both in value and volume. Therefore, in order to address our business growth, we need to appoint more channel partners all across the country. So, our newly appointed SI partners will be spread across all major cities. These partners would predominantly focus on computing - servers, workstation and storage – business.”

“Our entire go to market approach is poised on the channel partners. They are the natural extension of Fujitsu,therefore we will invest in training and incentivising them. Apart from this, we will create co-branded marketing and branding activities very soon. We are in the process of launching customer and partner portals, which will ensure proper dissemination of Fujitsu related information,” he adds. 

Fujitsu has recently organised a training session for its existing partners. Considering this as one of the most conducive ways for comprehending the needs of channel force, enhancing the product knowledge amongst them and inclusion of new members, company is planning to arrange these meets twice a month on an average, across India, depending upon the requirements of the areas of operations.