Fujifilm intros digicams in Eastern India

NEW DELHI, INDIA: Fujifilm India has unveiled a range of seven new models of digital cameras in Eastern India. The new launches will be available at all major consumer electronics stores, photography shops and photo channel networks across all cities in West Bengal including Kolkata, Assansol, Burdwan and Siliguri.

Kenichi Tanaka, MD, Fujifilm India said, “This year, we intend to intensify our campaign and develop the brand image of Fujifilm digital cameras. We also aim to reinforce technical and marketing support to existing channel network so as to penetrate deeper into the Indian market.”

Fujifilm India expects the Eastern region to contribute around 15 percent to its national sales in the current year and plans to undertake various promotional initiatives and ramp up its branding, sales and marketing activities through above and below the line marketing activities.

“The objective is to create, sustain and reinforce the brand equity by creating the right marketing mix in terms of product, price, promotion and channel,” elaborated A Rajkumar, Country GM—DSC, Fujifilm India.

“Indian consumers have always appreciated innovation and embraced new technology quite openly. This has provided us with the impetus to launch our latest products soon after its launch in the US. We want our Indian customers to experience and enjoy the EXR technology,” added Rajkumar.