Fujifilm brings out world's first 3D camera

NEW DELHI, INDIA: Fujifilm India Pvt. Ltd., the wholly owned subsidiary of Fujifilm Corporation, Japan, one of the world’s largest photographic solutions company, today announced the launch of “FinePix REAL 3D System”, which it said is its groundbreaking new imaging technology.

Fuji said this is the world’s first 3D (three dimensional) digital imaging system that lets users enjoy 3D images with naked eye without the need for wearing special 3D glasses. The revolutionary 3D system consists of FinePix REAL 3D W1, the 3D camera; FinePix REAL 3D V1, an 8 inch viewer on which spectacular 3D images can be displayed; and 3D Print, Fujifilm’s high precision production technology that enables users to print 3D images.

Kenichi Tanaka, managing director, Fujifilm India, said, “Fujifilm believes in bringing the latest of its technological innovations to the discerning buyers in India. In accordance with our strategy to become one of the top digital camera brands in India and acquire 15 per cent market share in three years, we shall continue to introduce digital camera models that are world’s first in some aspect.”

“Fujifilm invented the digital camera and we continue to lead technological innovations in the imaging industry. We wish to assure buyers that when they buy a Fujifilm digital camera, they are getting the best value for money,” said A. Rajkumar, country general manager (DSC), Fujifilm India.

To achieve a 3D image, it is necessary to flawlessly layer together two images. So two Fujinon lenses, renowned for their high resolution and exquisite rendering, are installed in the camera. A 3x optical zoom, deemed difficult to achieve in 3D photography because of the precision required to align two lenses, has also been achieved, said a press release.

The engine of the camera synchronizes data passed to it by the two lenses and two CCD sensors, to determine shooting conditions such as focus, brightness and tonality to instantaneously blend this information into a single symmetrical image.

In the ‘Individual Shutter 3D Shooting’ mode, the camera takes two shots, one after the other, and saves a single 3D image in the camera manually. The 3D image generated can be edited and this is particularly useful for landscape photography where a 3D image is difficult to achieve, or conversely, macro shots, where the 3D effect can be too strong, the release added.

In the ‘Interval 3D Shooting’ mode, it is possible to take two shots from different viewpoints continuously while the photographer is moving, for example by train, airplane, or car, etc., to achieve 3D images of long-distance views.

By using the ‘Parallax Control (3D Tuning Function)’, the 3D images can be manually adjusted for a clear and sharper 3D view. Adjustable in both live images on LCD panel while shooting and recorded images, this simplicity-of-use lets users really get creative.