Free Google Tools for Small Business Websites

BANGALORE, INDIA: Small business owners need a lot of help creating and maintaining a successful website. Thankfully, Google has some amazing tools out there that are free.

Free Google Website Tools

Let’s take a glance at the free Google tools for nearly all small business websites:

Google Places : You can create a business listing that displays your address/location, a link to your website (if you have one), as well as your phone number, hours of operation, coupons, photos, videos, and more. Very helpful for Google visibility and your SEO (search engine optimization) strategy.

Also read: Google's Google Earth Pro for Small Businesses

Google Analytics : This is how you get amazing free web stats. After you sign up, you get a piece of HTML code that’s inserted into your web pages. Within days you can have access to insightful reports that give you detailed information on your website traffic and visitors.

Webmaster Central : A great tool that will help improve your site’s visibility online. It can also show you other websites that link to yours, as well as dead links and “pages not found” on your website.

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YouTube : If you want to have video on your website, this is the best way to do it if you want to keep things simple for yourself.

Google Site Search : If you have a larger site, you may want to have a search box on your site so visitors can easily find information.

Feedburner : Without getting too far in the weeds, Feedburner is used to distribute information from your website’s blog (and yes, you should have a blog). See these two articles for more info about blogs: Why Small Business Owners Need a Blog and I Have a Website, How Do I Get a Blog?

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AdWords (Advanced Users Only) : Ever notice the “Sponsor Ads” on Google? They’re the ones that are highlighted on the right side (and sometimes top) of search results? These are Google AdWords’ ads. After you’ve maximized your website’s natural/organic/free SEO, you may want to look into buying some Google ads. This can be costly if you don’t know what you’re doing, so get started with the AdWords for Dummies book.

Support Center : Help with all of Google’s services, including SEO (search optimization) tips.

Source: http://www.google.co.in/intl/en/about/