France Telecom extends Orange brand

NEW DELHI: France Telecom has announced the worldwide extension of the Orange

brand to all its communications services for businesses.

Orange Business Services will take the Orange brand into the global business

market with one of the industry's broadest communications portfolios.

Orange Business Services will represent Equant's international IP

communication and IT services, France Telecom's enterprise communications

services and Orange's existing leadership in mobile for businesses.

The move represents the latest milestone in France Telecom's NExT strategy

(New Experience in Telecommunications Services) to become the world's first

truly integrated operator. Orange Business Services will increasingly offer a

set of integrated services including both fixed and mobile voice and data,

network services, managed and IT services and outsourcing.

“The Orange brand stands for challenging convention and superior quality

service, and we are living up to that by being the first to offer businesses an

integrated portfolio,” said Didier Lombard, CEO of France Telecom. “Businesses

want a single provider to address all their complex needs. Orange Business

Services will simplify communications by uniting the worlds of fixed and mobile,

telecoms and IT.”

© CyberMedia News