Frame HR strategies according to requirements

CIOL Bureau
New Update

Arunima Nath


MUMBAI: An emerging company should share its dreams in the initial phase itself to motivate people to join the company before taking any professional help.

New companies should frame their strategies depending upon the various stages of startup, said Sharad Sharma, general manager India and vice president Product Operations, Symantec Corp.

After motivating people to join and forming the core team, the entrepreneur should consider outsourcing HR functions and focus on the startup's core competency.


Speaking on Effective HR Strategies for Emerging Companies at the NASSCOM 2006: India Leadership Forum, Sharad added that the biggest advantage for the emerging companies are that they out innovate and gives a clear roadmap for career growth along with the organizational growth.

Any emerging company goes through several phases and the HR strategies depend upon the stage of life the entrepreneur is going through and the time lapsed between stages.

Also reasonable money should be offered and no specific group interest should be allowed to hamper the interest of the company.


'The brand of the employer should be build early," said Anita Ramachandran, founder and CEO, Cerebus Consultants.

"The emerging companies make a mistake by emulating the bigger ones. Instead they should nurture talents and create strong emotional attachment, which would help retain their employees," opined Srinivas R Kandula, director - HR, Sasken Technologies.

He said that emerging companies have bigger advantages than the established ones as they can build relationships, which is not possible in bigger organization where the employees generally remain faceless.


Also in the emerging companies equality is ensured and growth for mental evolution is possible. The most important thing is that emerging companies can create dignity for their employees.

Subroto Bagchi, COO, Mind Tree Consulting, moderated the forum.