Advertisment

Fractal Analytics top among KPO firms

author-image
CIOL Bureau
Updated On
New Update

BANGALORE, INDIA: Fractal Analytics Ltd., a leading provider of advanced analytics services, has been ranked first in the Top TenKPO list for Retail and Consumer Goods by The Black Book of Outsourcing. Fractal stands ahead in the category leaving behind the top players in the industry like Infosys, WNS and Wipro.

Advertisment

“The retail and consumer goods companies are facing unique challenges running into a recessionary environment, and we are helping them with complex issues in pricing and promotions optimization”, said Pranay Agrawal, EVP Client Services Fractal Analytics. “The endorsement inspires us to continue enhancing the value we are providing our clients globally.”

“The category in which we have been honoured is a reflection of the huge potential seen in the retail consumption market in India,” said Srikanth Velamakanni, CEO Fractal Analytics Ltd. “Our retail analytics services are specifically designed to help provide business insights into complex issues. With high end survey analytic techniques and structural equation modeling, we help our clients appropriately profile and segment their consumers, deploy the right pricing strategy and ensure brand loyalty and higher sales per consumer.”

The Black Book of Outsourcing is highly endorsed by industry experts and has evaluated several companies providing analytics services for this survey.

The complete Black Book of Outsourcing KPO rankings can be accessed at:

http://theblackbookofoutsourcing.com/vendors-kpo-retail-consumer-goods-2008.htm