Fox partners Twitter and Snapchat to provide coverage of FIFA World Cup

By : |January 10, 2018 0

Twenty First Century Fox’s Fox Sports is teaming up with Twitter and Snapchat to provide exclusive highlights from the 2018 FIFA World cup in Russia.

Twitter will not only feature every goal scored from all 64 games just moments after they happen, the platform will also air game previews, recaps and live programming from Moscow’s Red Square featuring US soccer greats Landon Donovan and Alexi Lalas.

Over on Snapchat, Fox Sports will produce a Publisher Story, chronicling the day-by-day drama of the tournament through recaps, previews and features produced exclusively for the platform. Snapchat will also produce FIFA World Cup “Our Stories,” featuring video highlights of goals and other key moments provided by Fox Sports. Live-streaming has been one of Twitter’s biggest focus areas since last year as it seeks to attract new users.

The partnerships with Twitter and Snapchat provides the network to show its coverage beyond TV screens to computers and mobile devices, said Fox Sports executive Alexis Ginas in a statement. “We’ll immerse fans in the ‘beautiful game’ even further through our experts and fun, creative content from Moscow,” he said.

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