Ford India launches New Web site

Ford India Ltd. has launched an informative, interactive

web site, accessible at the address www.indi.ford.com.

The new web site, designed on the latest Flash Animation Technology,

promises to be a visual treat for net surfers. The site will provide

in-depth and up-to-date information on Ford and its products. At the same

time, it will allow the surfer to provide feedback.

The new Ford web site will provide links to Ford's international

brands. Games, screen-savers and posters that can be downloaded will be an

intrinsic part of the site. The Web site also allows access to the global

Ford Motor Company site (www.ford.com)

and a chance to visit Ford's international racing site. Net Surfers can

look forward to regular chat sessions with key Ford persons.

"The new interactive Ford web site has the potential to become a

destination site for automobile buffs," observed Ford India Ltd.

Managing Director Phil Spender. "The web site places priority on

understanding and delivering both the rational and the emotional

aspirations of our customers. Moreover, it will offer a lot of information

to the visitor and an insight into the world of Ford."

Soon, the web surfer will have a chance to book a test drive on the

IKON, Ford's newest car to be launched later this year. The feedback

section will give customers, prospects and car enthusiasts an opportunity

to send in queries on various aspects of manufacturing and service, and

enable them to receive a response.

International news and information on Ford is already accessible at

www.media.ford.com. The new Ford India web site has a section titled

News-Press Gallery, which would have the company's latest press release.

Photographs, newspaper clips on Ford and the auto industry and on key Ford

executives worldwide. A feedback section has also been planned to enable

journalists to address their queries and receive responses.