Advertisment

Ford challenges developers to solve urban transport issues

Ford Motor Company announced a competition that challenges video game developers to create solutions for urban transport issues

author-image
Soma Tah
New Update
ID

COLOGNE, GERMANY: Ford Motor Company announced a competition that challenges video game developers to create solutions for global mobility issues, during Gamescom 2015.

Advertisment

The Ford Smart Mobility Game Challenge, developed with Cologne Game Lab, encourages developers to turn the challenge of integrating different transport modes within a city into fun and engaging online games.

It is part of Ford Smart Mobility – Ford’s effort to help change the way the world moves through innovation. The learnings from the Ford Smart Mobility Game Challenge could lead to innovative solutions and new approaches to integrating urban transport, with joined-up door-to-door journeys.

“Gaming offers a degree of user engagement and empowerment that you don’t get from other mediums,” said Ken Washington, vice president, Ford Research and Advanced Engineering.

Ford has embraced gamification to accelerate the development of autonomous technologies and to enhance the Ford ownership experience. Ford’s SmartGauge technology rewards drivers for fuel- and energy-efficient driving, and the MyFord Mobile app enables drivers to remotely manage the charging of their electric vehicles and shows CO2 savings as exercise balls or hot-air balloons. Ford also is using gaming elements in developing MoDe:Link, the prototype journey-planning app that is part of the Handle on Mobility electric bike experiment.

Developers can submit their entries at www.ford-smart-mobility-competition.com until Oct. 1, 2015. Five finalists will be chosen by a panel of gaming and mobility experts. The winner will receive 10,000 Euro and the opportunity to show their work at the 2016 Mobile World Congress in Barcelona.

developer tech-news must-read