FMCG, retail get a 3D facelift

FMCG and retail companies will use 3D visualization capabilities to engage consumers for a personalized product and purchase experience

Sonal Desai
New Update

MUMBAI, INDIA: Dassault Systèmes, the 3D experience company, has launched My Retail Theater, its new industry solution experience for FMCG and retail segments.


The solution leverages product development data for consumer-facing usage, transforming it into a visual experience that benefits both retailers and their consumers.  Its digital continuity lets retailers create sales and marketing assets from the same 3D master model that was created during the product design phase, for consistent and seamless messaging across all selling points.

With the 3DEXPERIENCE platform’s 3D photo-realistic capabilities, consumers can select, configure and personalize products in a store or on the Web by using a range of interactive display devices such as tablets, smart phones and touch screen-based systems.

Athletic footwear, jewelry, watches, leather goods and other consumer goods can be interactively explored by consumers and customized with unique colors, materials and textures.  Product components are displayed based on available inventory and deliveries can be quoted based on realistic lead times. Once fully configured, consumers can proceed to checkout and share their product on social media.


By replacing physical stock with 3D digital photo-realistic images, retailers can also offer consumers an extended product assortment without increasing inventory or compromising on the quality of store displays.  In addition, retailers can gain insight into consumers’ tastes and trends and maximize their online engagement.

In the fast-paced fashion industry, consumers expect new products and shopping experiences. Retailers must create and nurture personal relationships with consumers to inspire brand loyalty. While worldwide e-commerce sales are steadily increasing, physical retail stores still play an important role in connecting with shoppers, forcing retailers to juggle the challenges of maintaining a competitive edge with managing inventory and providing on-trend products and quality store displays.

“And frankly, this is what it’s all about,” said Chris Hilliyer, Senior Innovation Manager, Deckers Brands. “It’s about communicating and providing your customers with choice, endless choice without the hassle of inventory management.  3D tools are completely changing the way brands interact with their consumers. That’s a revolution for the industry."

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