Fly presents Booom for young generation

NEW DELHI, INDIA: Fly Mobile, a brand owned by UK's Meridian Group, which makes dual SIM mobile phones, today announced the launch and availability of their new mobile phone Fly Booom (MC105) in India.

It is India’s first mobile phone with noticeably big 30 x 40 mm speaker and an in-built amplifier for really loud sound blast that builds up to a musical crescendo, said a press release.

Priced at Rs 3649, Booom, the phone with many multimedia features, has a 3.5 mm universal audio jack, FM radio with schedule recording, 5 different FM alarms, dedicated volume control keys. Also it comes with an audio player that displays album cover, background and lyrics, said Fly. Up to 15 FM channels can be saved on it with their specified channel effect.

The phone has USB-chargeable 1200 mAH battery for significant music time or 8 hours of talk time, a 2 GB memory card that comes pre-loaded with entertaining Bollywood content, 4 GB expandable memory and Bluetooth capability, the release added. Also, the modem within the phone can be connected to a PC that’s Bluetooth-enabled for dialing up and surfing the Internet.

Terming Fly Booom as a phone with life, Prem Kumar, chief executive officer, Fly Mobile, said the joy that Booom spreads is infectious.

“We are targeting it towards the music aficionados in tier I and tier II cities at an age bracket of 18-35, who really love loud sound and prefer entertainment on the go. It’s like carrying your own music system along and having a boom time wherever and whenever,” he said.