Flipkart.com launches ‘In-a-day guarantee' service

BANGALORE, INDIA: Flipkart.com, leading e-commerce portal in India has launched its next day guaranteed delivery service for its customers.

With this service, called ‘In-a-day Guarantee', customers in select cities can place their orders before 6 pm on one day and get it delivered by the next working day, said a press release.

All they need to do is pay an additional shipping fee of Rs. 90 per item, it added.

Speaking about the launch, Ravi Vora, Sr. VP - Marketing, Flipkart.com said, "We have had a lot of customers requesting urgent deliveries, for reasons ranging from occasion-led gifts to pre-travel shopping. But given the large volumes that we handle it wasn't feasible to address them on a case-to-case basis. We have now built the capability into our supply-chain and can now offer it as a guaranteed feature."

"This value-added service is available to consumers who need it - making online shopping a viable option even for last-minute purchases. We hope this will further accelerate the adoption of e-commerce in the country," added Vora.

This service has initially been launched in Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad and will soon be scaled to more cities.