Five top reasons why mobile website is important for business

MARKHAM, CANADA: Every business today wants more qualified website traffic. And, with more website traffic, there are more opportunities to increase sales. So, with the proliferation of internet-enabled smart phones and tablets that are used by people on-the-go, it makes sense to have a responsive website design to reach the millions of mobile internet users.

When mobile users try to view a "standard" website on their small device screens, it can result in a negative user experience. That negative experience can result in lost business opportunities.

Len Doren, creative director of In Front Media Web Design offers this. "Almost all our new design business requests are for responsive website design. It doesn't take much convincing for a business owner to understand the value of having just one design which will display properly on multiple devices."

Here are IFM's five top reasons why every business should consider having a responsive website design that is mobile-friendly.

1) Create one website design and it will display appropriately on all internet devices.

2) Save money. One design negates the need for a separate mobile site.

3) Mobile user statistics are growing at an alarming rate. Getting in-the-game now, will ensure there's no need to "catch up" with the competition.

4) Search engines may be giving credence to mobile sites when users search via a mobile device.

5) Nearly 50 per cent of mobile users say they feel frustrated and annoyed with a non-mobile-friendly site

Now more than ever, redesigning the company website to ensure it looks good on all types of internet devices, is vitally important for business. Speak to a local website designer or search for "responsive website design {your area}" to find a company able to look after your needs.