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FinancialForce launches FinancialForce 360° back office app

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Abhigna
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SAN FRANCISCO, USA: FinancialForce.com has introduced the FinancialForce 360° Back Office mobile application on the Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way.

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This new application will give FinancialForce.com customers the ability to change the way front and back office interactions work through social and mobile cloud technologies.

The announcement was made today at salesforce.com's Dreamforce 2013 in San Francisco.

Leveraging the power of Salesforce1 Customer Platform, the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud, FinancialForce.com will be available for test drive and deployment on the Salesforce1 AppExchange at www.appexchange.com.

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"At FinancialForce.com, we are committed to providing our clients with the necessary cloud technology to gain a complete 360 degree view of their customers," said Jeremy Roche, president and CEO of FinancialForce.com. "Through the Salesforce1 Customer Platform, organizations can seamlessly collaborate across departments to better service their customers from start to finish. Users will have the ability to view and manage all customer information from one place and access it from anywhere."

"The Salesforce1 Customer Platform is game changing for developers and ISVs because it helps them build engaging, next generation apps to connect with customers in a new way," said Mike Rosenbaum, EVP, Salesforce Platform, salesforce.com. "By opening the platform for ISVs, we have made it possible for customers to get their apps and data in one place, where everything is connected and in the context of their business."

Salesforce1 - The Customer platform to connect with customers in whole new ways

The world is becoming completely connected. Every day millions of new products, apps and devices are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and thermostats to jet engines and cars. And behind every product, every app and every device, there is a customer.

Salesforce1 Customer Platform is the new social, mobile and cloud customer platform built for the Internet of Customers - where every company can connect with their customers, employees and partners through the next generation of devices, apps and products. As the pioneer of enterprise cloud computing, salesforce.com is launching the next generation of the world's #1 cloud platform, Salesforce1, for the new connected world. Now every company can connect with customers in a whole new way.

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