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Fight against fakes; AskmeBazaar leads the way

AskmeBazaar has announced a zero tolerance policy on fakes, launched industry first initiative that invites buyers’ participation

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Sonal Desai
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NOIDA, INDIA: AskmeBazaar has announced a zero tolerance policy on fakes.

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The online marketplace has launched industry first initiative that invites buyers’ participation and has rolled out an online campaign WaronFakes, to fight the menace.

As a part of the campaign, the e-commerce player has urged buyers to raise an alarm in case against counterfeit products being sold on its portal, with a promise of strong and immediate action against defaulters.

Speaking about the campaign, Kiran Murthi, CEO, AskmeBazaar.com, said, “We understand that fake products affect customer confidence. We have set up a rigorous manual and have automated quality check to ensure no new fake listings go on to website.”

This initiative has been designed to enhance the credibility of e-commerce so that the online buyers can shop without worrying about the originality of the products.

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