Fight against fakes; AskmeBazaar leads the way

NOIDA, INDIA: AskmeBazaar has announced a zero tolerance policy on fakes.

The online marketplace has launched industry first initiative that invites buyers’ participation and has rolled out an online campaign WaronFakes, to fight the menace.

As a part of the campaign, the e-commerce player has urged buyers to raise an alarm in case against counterfeit products being sold on its portal, with a promise of strong and immediate action against defaulters.

Speaking about the campaign, Kiran Murthi, CEO, AskmeBazaar.com, said, “We understand that fake products affect customer confidence. We have set up a rigorous manual and have automated quality check to ensure no new fake listings go on to website.”

This initiative has been designed to enhance the credibility of e-commerce so that the online buyers can shop without worrying about the originality of the products.