Fasthosts launches priority applications for .LONDON domain

GLOUCESTER, UK: Fasthosts Internet, a leading web hosting provider and cloud computing specialist, offers priority applications for the .LONDON domain name.

Those based in the Capital city can now apply for their choice of .LONDON domains, to be delivered by Fasthosts in the Summer. For London firms, a .LONDON domain can immediately establish their status within the Capital and association with London's economic importance.

Priced at £19.99/yr+VAT (plus the .London registry's one-off £5 processing fee), the new domain is expected to be enormously popular.

Fasthosts has Approved Premium Registrar status for .LONDON domains. From today, London businesses, organisations and individuals can use the London Priority Period to clinch their choice of .LONDON address.

Applying now gives applicants the best chance of receiving their desired .LONDON domain, before the expected rush for domains after ‘General Availability'. London enjoys a prestige image, and now Londoners can leverage this image to boost online success.

For selling within London, the domain is expected to help customer loyalty, appeal to international consumers, and offer new potential for capturing traffic and developing their digital branding. When consumers make Search Engine searches for suppliers or products in London, it is also likely that a .LONDON domain will prove an important aspect.