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FashionAndYou goes mobile with own Android app

FashionAndYou now makes fashion shopping more accessible with the launch of its Android based mobile app

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Soma Tah
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FNY

NEW DELHI, INDIA: The fashion and lifestyle portal, FashionAndYou now makes fashion shopping more accessible with the launch of its Android based mobile app. It is working on an iOS application as well.

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Aasheesh Mediratta, CEO, FashionAndYou, said, “The app has a very intuitive interface and allows customers to access the best deals on top fashion and lifestyle brands on the move. Our mobile share is at 30% currently, which we expect to go to 60% by next year.”

With features such as personalization of the shopping experience, real-time push notifications for fashion deals and favorite synchronization for offline viewing, FashionAndYou’s Android app is devised to enhance the customer experience.

The contribution of mobile to ecommerce in India already stands at 40% which is the second highest in the world. In such a high growth market, the FashionAndYou mobile app aims to gain huge traction as the leading flash sales player.

Manhinder Narang, VP – Product added “As a next step, we plan to introduce image search and a two-way messaging platform.”

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