Farmers Fresh Zone raises Rs 6 crore in pre-series round

Kochi-based start-up, Farmers Fresh Zone (Farmers FZ) has raised Rs 6 crore in pre-series A round led by Indian Angel Network (IAN), with participation from IAN Fund, Malabar Angel Network, and Native Angel Network.

The company is known for ‘Know Your Farmer’ using traceability tech which shows the types of crops grown by the farmers.

Founded by a software engineer turned entrepreneur, Pradeep PS with an aim to improve the health and wellness standards of the consumers by providing them access to safe-to-eat, pesticide-free fruits and vegetables.

The idea was to bridge the gap between farmers and consumers through a unit-level traceability for all products. It has a two-way approach, wherein, on one side, consumers can track the origin of a product including details of the farms, and on the other, farmers will receive the right rates for their produce.

“The Indian fruits and vegetable sector is valued at $100 billion, of which a staggering 96% is fragmented and disorganized. At Farmers Fresh Zone, we are building a supply chain that offers a superior customer experience,” Pradeep PS, Founder and CEO of Farmers Fresh Zone said.

The funds will be used to expand to cities across South India, hire new talent, develop infrastructure, and strengthen the R&D to enhance traceability with blockchain and AI based-predictive demand driven growing of FnV for farmer.