Facebook's mobile ad revenue doubles in Q4

NEW YORK, USA: Facebook Inc doubled its mobile advertising from the previous quarter as the world's No. 1 social network expanded its business aggressively onto handheld devices, according to a report on Reuters.

However, the growth trailed some of Wall Street's most aggressive estimates. The report also mentions that extending its reach on mobile devices is crucial as more and more of its 1 billion-plus users begin to access its network via smartphones and tablets.

The company's overall advertising business grew at its fastest clip since before its May initial public offering, helping the company's revenue expand 40 per cent and surpass Wall Street targets.

Shares of Facebook were flat at $31.24 in after hours trading on Wednesday, regaining ground after falling more than 8 per cent immediately after the numbers were released, says the report. To read the complete report on Reuters, click here.

Having been launched in February 2004, Facebook has over one billion active users, with more than half of them using Facebook on a mobile devices. On June 7, 2012, Facebook launched its App Center, which helps users in finding games and other applications with ease. Since the launch of the App Center, Facebook has seen 150 million monthly users with 2.4 times the installation of apps.

In January 2013, the countries with the most Facebook users were: United States with 168.8 million members, Brazil with 64.6 million members, India with 62.6 million members, Indonesia with 51.4 million members and Mexico with 40.2 million members, according to Wikipedia.

In regards to Facebook's mobile usage, as per an analyst report in early 2013, curently there are 192 million Android users, 147 million iPhone users, 48 million iPad users and 56 million messenger users.