Facebook or Twitter, what they mean to SMBs

BANGALORE, INDIA: The landscape of the social media marketing is very wide. Today belongs to the world of online marketing. Advertising through online sells like hot cake. Now is the right time to enjoy the flavor.

Many business entities these days are able to reach the corners of the world through this social media marketing. The SMBs (Small-medium businesses) are considered to be the window to innovations in their own way. They cannot be defined as any process. But they need to understand their problems, since they are a small group, with huge potential.

They need to communicate to the world out there. The best way would be, through social media marketing. The world and market can be reached with a single click. Internet is a part of routine and it is also said to be the best way to keep connected.

Let's get into the social media world. Today, India is the third largest country in internet usage. The urban sector is rapidly growing with the internet users.

Social networking sites like Facebook, Twitter, LinkedIn, YouTube, Foursquare, Instagram, Blogs, etc,. are the most happening platforms. Commenting on this, Dr.Subho Ray, president of IAMAI (Internet and Mobile Association of India), said Internet usage in urban areas had more to do with business-related communication. This is one of the key reasons for high usage for e-mails, a source said.

With penetration of internet enabled mobile phones, m-commerce is another platform for SMBs.

One of the problems that SMBs face these days is the poor marketing strategy. Right now, social media marketing is a very powerful and effective tool to reach the people.

They are very strong in their own segments. Advertising online is unique challenge to the marketers, with lots of websites coming every hour.

SMBs have to be made to understand about the commercial possibilities and effectiveness of the social media marketing. They have to be clear with the fundamental difference between the traditional advertising and internet advertising. The attitude of SMBs towards social media has to be right.

SMBs carry great hopes and great burdens in the evolution of themselves. Understanding the limitations of this sector, the online marketing is very much affordable today. But SMBs generally have a misconception of going with this marketing strategy. It's wake-up time for small-medium businesses to taste the success with social media marketing.