Facebook to make mobile phones more social

SAN FRANCISCO, USA: Facebook sees a promising future in mobile phones but the online social networking star is not building its own handset, the founder and chief executive Mark Zuckerberg, according to an AFP report quoting an TechCrunch interview posted online Wednesday.

The Facebook chief was quoted saying that the company's goal is to have Facebook be everywhere and everything be social rather than a specific device.

"We're not trying to compete with Apple or the Droid (mobile phone from Motorola) or any other hardware manufacturer for that matter."

Facebook arranged for the interview to dispel speculation that the Palo Alto, California, company was working on a mobile phone.

Zuckerberg told TechCrunch that rumors may have resulted from mistaken interpretation of Facebook's efforts to infuse its services and features in the gamut of mobile devices.

"Our goal is to make it so that we can design the best integrations in the widest variety of phones," Zuckerberg said, stressing that Facebook was not building a mobile operating system or hardware "from scratch."

Software can make mobile phones more personalized and social by letting people sign in the way they do to customized home pages at Google, Yahoo! or elsewhere on the Internet, according to Zuckerberg.