Facebook might pay you for your post

CIOL Writers
New Update
Mark Z Facebook

Snapchat’s growing clout with its real-time sharing feature is making Facebook try harder and test new features to give its rival stiff competition. Facebook is working on a user survey to explore new ways including a tip jar branded content and taking a cut of the ad revenue Facebook earns from posts- for individual users to profit from their posts on the network, The Verge reports.


Currently, Facebook does not offer individual users a way to earn money by posting on Facebook. However, it has allowed publishers to sell advertising inside its fast-loading Instant Articles format, and recently allowed posts sponsored by brands to be shared by verified pages.

The survey also asked users to indicate their interest in a "call to action" button, a way to let followers make donations, and a "sponsor marketplace" to match users with advertisers. It’s, however, unclear whether Facebook is considering making these options available to all users; the language of the survey indicated it is targeted at verified users.

Facebook is also testing ads within the suggestions that pop up after you watch a video, sharing money with publishers. In February, the company began letting anyone publish Instant Articles, to make its publishing tools more widely available. "It's still very early, but we're committed to creating sustainable, long-term monetization models for our partners and we're listening to feedback," said a Facebook spokeswoman.


In past, YouTube had launched a revenue-sharing program for leading users in 2007. Twitch, the streaming platform of choice for gamers, lets partners make money through revenue sharing, subscriptions, and merchandise sales. YouNow, a streaming platform popular with younger users, earns money by taking a cut of the tips and digital gifts that fans give to its stars.

Facebook's interest in monetization comes amid aggressive moves to become the dominant platform for real-time sharing. In January, Facebook unveiled Sports Stadium, a hub for real-time discussion of athletic events — a historic strength of Twitter.More recently, the social networking titan has made an all-out push into live video, an attempt that could dull the energy of Twitter's Periscope app and Snapchat's Live Stories. Unlike its competitors, Facebook is paying some publishers to bring their live videos to its platform.

These new options for generating revenue would surely draw more sharing to Facebook. It would also give a low-friction, highly visible experience to Public figures with large followings who want to promote a cause or give fans a way of contributing to a project.

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