Facebook leads online display ad mkt in US

RESTON, USA: Industry tracker comScore, Inc released on Thursday an overview of the U.S. online display advertising market for Q1 2011, which said that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter and Facebook accounted for nearly a third of of it with 346 billion impressions.

ComScore said Facebook nearly doubled the number it delivered in Q1 2010.

US market shows strong momentum

“The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter,” said Jeff Hackett, comScore executive vice president.

“We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display, numbers which underscore just how large and vibrant the online medium has become,” he added.

According to the comScore list, Facebook.com led all online publishers in Q1 2011 with 31.2 per cent market share, up 15 per cent from 16.2 per cent in Q1 2010.

Yahoo! Sites ranked second

Yahoo! Sites ranked second during this period with 112 billion impressions (10.1 per cent), followed by Microsoft sites with 54 billion impressions (4.8 per cent) and AOL, Inc. with 33 billion impressions (3.0 per cent).

comScore said AT&T ranked as the top display advertiser in Q1 2011 with 19.5 billion impressions, accounting for 1.8 per cent of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5 per cent), followed by Scottrade ranked third with 11.2 billion (1.0 per cent) and Intuit with 11 billion (1.0 per cent). Groupon entered the top ten display advertisers with 7.7 billion impressions (0.7 per cent).