Facebook launches its creator education program in India

The program will provide Instagram creators an opportunity to learn, earn and grow their communities

Instagram and Facebook’s 2021 edition of ‘Creator Day India’, the company has launched a creator education and enablement program in India. This move comes after democratizing learning for creators across India.

It also featured creators who launched their own AR effects in partnership with Facebook, as well those who’ve monetized well and had learnings to share with all.

The next phase of Born-on-Instagram

In an attempt to make access to creator resources more scalable and democratized, Facebook launched an education programs that would be freely available to all.

The program will also provide live masterclasses with experts, latest information on trends, product updates and challenges to keep up with what’s unfolding on Instagram.

Monetization on Facebook and Instagram

Monetization was a highlight of the event, as the company shared details of the range of tools it offers to support creators’ various needs and ambitions. The company also highlighted its suite of monetization tools including paid online events which was launched during the pandemic to enable content creators to earn money from events such as concerts, cooking classes, virtual tours among others.

“Creators across India are shaping popular culture, and we are proud that our platforms play a big role in unleashing their creativity and helping them earn a living. The building blocks of a creator economy are coming into place,” Ajit Mohan, VP and MD, Facebook India, said.

Creator Day India saw keynotes from Adam Mosseri, Head of Instagram, who spoke about the success of Reels in India, the importance of India and the work that’s in progress to help creators earn a living on the platform and also highlighted the value of the family of apps for creators to build their communities and contextualized the new announcements.