Facebook chooses Ybrant as API Partner

HYDERABAD, INDIA: Ybrant Digital, a city-based digital marketing company, announced on Monday that it has been officially chosen as one of Facebook's Marketing API (application program interface) partners.

An exclusive list of worldwide partners, including Ybrant Digital, was selected to integrate the Facebook Marketing API, in order to help advertisers scale their Facebook presence, said a press release.

Official marketing partners can develop proprietary third-party tools that offer advanced Ad creation, Campaign Management, Reporting, and further areas of specialization, the release added.

"After all the fruitful efforts in co-operation with Facebook, this announcement encourages the Ybrant team to keep establishing new standards in technology and best practices for ad serving, targeting and optimization,” said Suresh Reddy, Chairman and CEO, Ybrant Digital.

He added that it also validated their position in the market as a leading global digital marketing provider.

Ybrant has official access to the Facebook Ads API, which allows developers to integrate into the Facebook Ads system and provide marketers with new solutions to manage Facebook Ads.

Ybrant, which provides Facebook Ads solutions since 2009, successfully met a demanding threshold of requirements established by Facebook's Marketing API team, the release added.

Ybrant FBM, the flagship Facebook Ads product, is an in-house tool that leverages the Ads API to serve an enhanced advertising solution, the release added.

Combined with additional social networks in the Ybrant Social package and cooperation with third parties such as application developers and page designers, this creates a complete solution for advertisers seeking to engage social network audiences effectively, the release said.