Experian launches new data quality software

BANGALORE, INDIA: Experian QAS, a provider in customer data quality software and services, today announced the release of QAS Email and QAS Phone at the Shop.org conference in Las Vegas.

It is designed to improve accuracy and ensure the validity of e-mail addresses and phone numbers, said a press release. It would reduce the time wasted on manually identifying and fixing incorrect email and phone information while assisting organizations to develop a more accurate view of its customer base.

Experian QAS partnered with TowerData, a provider of database marketing services and technologies, to integrate its email and phone database with both QAS Email and QAS Phone.

We’ve always focused on capturing, validating, cleansing, standardizing and enriching customer contact information for names and addresses,” said, Joel Curry, chief executive officer, Experian QAS.

He added that customizable and integrated services in these areas would allow the clients to continue to improve their customer service and support.

QAS Email compares an entered email address to a continually updated internal database of typographical errors, active and dead domain names, the release added. The service has the ability to see if the username exists and runs the complete email address through a series of algorithms to confirm adherence to email addressing standards while also providing a suggested correction if the email is invalid.

QAS Phone processes a phone number through a series of algorithms to parse and standardize the phone number based on the North American Numbering Plan, an integrated telephone numbering plan serving 19 North American countries, the release said.