Experian launches enhanced retail database offering

NEW DELHI, INDIA: Experian Inc., a global information solutions company, today announced the launch of its enhanced retail marketing database offering, Totalvue Retail. Totalvue Retail helps marketers make sound investments across their different channels by providing analysis of all marketing efforts within the database along with increased ROI measurement and reporting.

It is critical that each investment decision marketers make be the most effective one possible. Totalvue Retail helps marketers better understand where and how customers prefer to shop by compiling and tracking their purchase behavior across the entire business.

Totalvue Retail integrates this single customer view with an advanced business reporting suite that mines the database to help marketers better understand the performance of campaigns, products and channels in order to improve and increase marketing ROI.

Totalvue Retail takes the complexity out of campaign management and measurement by providing seamless interaction between the marketing database and online marketing efforts, while identifying and reporting on customer responses across various Internet promotions, catalogs, direct mail, call centers and stores. Combined with Experian’s dedicated staff of consultants and predictive modeling experts, Totalvue Retail gives retailers a complete, integrated offering that helps them build actionable customer segmentation systems, customer-relevant contact strategies and media buying plans that maximize their marketing investments.

"Retail marketers are under enormous pressure to deliver value with every customer interaction, requiring them to better understand their customers today, predict what they’ll want tomorrow and turn these interactions into long-term relationships," said Kevin Schwartz, senior vice president and general manager of Database Marketing Services for Experian. "Totalvue Retail integrates Experian’s technology, people and processes into a single offering that helps marketers build better strategies by making the right marketing investments across their entire business."