Experian enhances customer optimization soln

NEW DELHI: Experian today announced an enhanced version of Marketswitch Optimization solution for maximizing the value of every customer interaction. Marketswitch Optimization is a strategic decisioning tool that uses a mathematical process to make value-maximizing decisions across the Customer Life Cycle — from acquisitions and portfolio management to collections and recovery. Version 5.0 includes enhancements that allow clients to take a more holistic approach to managing their customer interactions. It allows users to easily configure and define complex customer contact rules and to optimize the recency, sequencing, frequency and offer dependency of each customer contact, an Experian statement said. Enhancements also have been made to the user interface and reporting options to make it easier to visualize optimized results and compare the financial tradeoffs across different optimized scenarios. “Being able to effectively connect with customers and offer them products and services that they need and want while maximizing profitability is imperative to our clients,” said Gary Kearns, president, Experian’s Decision Analytics. “The enhanced flexibility built into Marketswitch Optimization Version 5.0 results in better overall Customer Life Cycle interaction and management, in turn providing increased return on investment for clients.” © CyberMedia News