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'Europe a hot market for Indian BPOs'

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CIOL Bureau
New Update

BANGALORE: The European market although considered difficult to handle due to the varied laws and languages across its countries, is a big market opportunity for Indian BPOs, said Gartner principal analyst- BPO, Europe Cathy Tornbohm.

Addressing delegates at the NASSCOM ITES-BPO summit in Bangalore today, she said that Indian firms could capitalize on new issues like HR laws and rising cost of services in Europe to their advantage.

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“There are many opportunities in areas like financial services, HR and telecom in countries like Spain, Italy, Germany and France,” she said.

While Indian firms have already diversified their businesses by setting up centers in locations like Budapest in Hungary and Romania, Tornbohm suggested that it is better for companies to partner with European BPO firms for local language skills.

Gartner estimates that the European BPO market will touch Euro 27.2 billion in 2005. Tornbohm said that new areas like procurement outsourcing where companies outsource their transaction management would be potential growth avenues.

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