Essential Technology Report on CRM

CIOL Bureau
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DUBLIN, IRELAND: Research and Markets has announced the addition of the "Customer Relationship Management - Technology Report - 2008" report to their offering. 


Increase of investments in improving customer service, productivity of customer-facing employees, marketing automation and sales force automation are driving sales of CRM applications. Further, the recent slowdown in the US economy creates opportunities for CRM vendors as companies are in a cost-cutting mode and are forced to rethink how and where they spend their marketing and sales promotion dollar. In addition, due to the increased cost of customer acquisition, customer retention has become much more important. 

On the other hand, in emerging economies such as China and India, companies have started to realize the value of CRM applications and have started investing in it. Further, the SMB segment is an attractive opportunity for CRM vendors, globally. 

The report forecasts the market size of CRM applications over the period 2007-2010. Further, the total market is segmented into various geographic regions and verticals. The report also presents markets size for major countries in various regions. In addition, the report identifies major selling drivers for the CRM application for the major verticals. 


The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. 

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the authors in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies. 

The key topics covered include: Market size and forecast, geographic segmentation, vertical segmentation and sales drivers by verticals.