ESPNcricinfo revamps mobile app to offer immersive content

BANGALORE, INDIA: With the ICC Cricket World Cup just around the corner, ESPNcricinfo today launched a newer version of its mobile app with added features.

Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India said, "The surge in usage of mobile as a primary digital content engagement platform in the recent years puts the onus on digital media owners to continuously innovate on the content type, delivery and engagement experience of users on mobile."

The new version comes with a refreshed look, user-friendly interface and provides new features to offer quick and relevant content. The app intensifies user engagement and offers opportunity for the brand to engage with fans.

The app is available for iOS and Android powered devices with the following new features:

• A completely redesigned app from the bottom up with an intuitive and easy to use user interface - the fastest ESPNcricinfo app so far
• Exclusive content related to the Cricket World Cup and coverage of the event
• Matches page with calendar and rich enhanced filters to access all matches
• Feeling nostalgic? Check the match archives that let you access scores from matches across years
• Summary view in commentary to get instant access to ball by ball updates of the entire match for that snappy mobile experience
• Support for widgets on iOS 8
• View cricket cards on Google Now in Android