Ericsson partners with Endemol

NEW DELHI, INDIA: Ericsson and Endemol International B.V. has announced a partnership to develop interactive TV and user-generated content via Ericsson's 'Me-On-TV' solution.

The Ericsson 'Me-On-TV' solution was developed in partnership with Endemol, TV and digital entertainment company.

'Me-On-TV' is a network and device-independent technology, allowing consumers to upload, publish and share live or pre-recorded video content via any mobile device, from anywhere to any screen around the world. Consumers can transmit to websites, TV broadcasts, or stay in contact with friends in a community.

It also allows broadcasters, internet sites, and mobile network operators to directly manage live and on demand content via state-of-the-are editorial management tools, Ericsson said in a release.

'Me-On-TV' will be offered as a white-label service to content aggregators such as broadcasters, internet sites, and network operators. It will be delivered as an end-to-end service, fully integrated, hosted and managed by Ericsson.

Endemol will act as a distributor for 'Me-On-TV', licensing the technology as an integrated service in existing and newly developed TV and multimedia formats. Endemol in the Netherlands is already using ‘Me-On-TV’.