Tata Steel Unveils DigECA, a One-Stop Digital Steel Buying Platform for MSME Customers

Tata Steel today launched a new version of DigECA, expanding access beyond channel partners to include Micro, Small and Medium Enterprises (MSMEs), broadly classified as Emerging Corporate Accounts (ECAs) by Tata Steel. DigECA is a groundbreaking B2MSME e-commerce platform specifically designed to meet the needs of ECA customers, enabling them to transact directly with ease and convenience while accessing the highest quality products and services.

Building on the success of Tata Steel’s B2C e-commerce portal, Aashiyana, DigECA envisions a revolution in the customer journey for ECAs. The platform focuses on flat products such as Tata Astrum, Tata Steelium, and Galvano, providing MSMEs with a hassle-free purchase experience with Tata Steel and its channel partners.

Since the pilot launch in Q4 FY25, DigECA has experienced impressive growth, onboarding over 2,000 ECA customers and achieving significant milestones in its Gross Merchandise Value (GMV). This growth reflects Tata Steel’s commitment to empowering customers with complete transparency regarding material availability and order fulfillment—ensuring a seamless process from enquiry to delivery, further augmented with post-supply services.

A Digital Edge for Emerging Businesses

Prabhat Kumar, Vice President, Marketing & Sales (Flat Products), Tata Steel, said:
“At Tata Steel, we are committed to enhancing customer satisfaction through digital innovation. With the launch of DigECA for our ECA customers, we are simplifying the steel buying experience and strengthening their direct engagement with Tata Steel. The platform is designed to enable a more connected and efficient relationship between customers and our distribution network, helping us better align our offerings with evolving market needs.”

Enabling MSME Growth with Simplicity and Scale

With DigECA, Tata Steel reinforces its expertise in technology and innovation to deliver an unparalleled experience for customers, setting the stage for a thriving future. The company is dedicated to ensuring that its ECA customers feel supported and valued in the collective pursuit of meeting their business aspirations.