Ensygnia acquires Mustard Digital and Snaptaps retail price drop platform

LONDON, UK: Ensygnia, the Onescan mobile payments company backed by Telefonica's technology start-up accelerator Wayra, has acquired Mustard Digital, and its subsidiary retail price drop site Snaptaps, in an all share deal for an undisclosed sum.

As a result of the transaction, Ensygnia plans to turn the Snaptaps site into a multi-brand showcase of household-name retailers for the Onescan mobile payments service.

Ensygnia co-founder and CEO, Richard H. Harris, said: "This is a very significant and strategic move that gives us tremendous control of the next stage of our business growth. By integrating Onescan into our own retail sales platform, covering some 70 household name consumer retail brands, we gain a relationship with those brands and real world consumer experience and insight.

"It is a deal that takes both Snaptaps and Ensygnia Onescan to the next level."

Mustard Digital launched the Snaptaps service on the back of developing a proprietary platform for managing web-based alerts and notifications for its own clients.

Mustard Digital co-founder Bede Feltham said, "Snaptaps was conceived as an easy way to seek out bargains - it constantly monitors a wide range of popular sites to pick up price drops and alert shoppers to all the great deals on offer."