WASHINGTON, US: The Alliance to Save Energy is undertaking a trio of initiatives to raise the profile of energy efficiency nationally and globally in the digital age. Entering into an innovative partnership with its newest Associate member, Facebook, that employs the explosive power of the social network to empower consumers worldwide to save money with energy efficiency.
Unveiling www.livingefficiently.org, the Alliance’s new consumer website brimming with practical, “how-to” energy efficiency advice; and airing a month-long series of videos touting “better ways to save energy and money” on CBS’s 520-square-foot Super Screen in New York City’s Times Square.
“We are thrilled that the force and reach of today’s technology allows us to take these ‘three leaps forward’ to expand and enhance our global presence and the global awareness of energy efficiency,” declared Alliance President Kateri Callahan. “The societal benefits of engaging consumers in a war against energy waste are enormous, including bolstering the global economy, creating good jobs and protecting the environment.”
The Alliance-Facebook partnership will capitalize on each party’s strengths and expertise for a broad consumer awareness campaign highlighting the importance of energy efficiency. The campaign includes the donation to the Alliance of $500,000-worth of advertising on the Facebook platform, collaboration on energy efficiency technology, participation in joint events and promotion of the Alliance’s new consumer website, LivingEfficiently.org.
“We at the Alliance are excited about these opportunities to use Facebook’s unique, broad-reaching channels to encourage consumers to become more energy-efficient in their daily lives,” Callahan commented. “We are confident that this partnership will allow the Alliance to greatly increase the awareness and adoption of technologies and practices that can put money back into the pockets of Facebook’s 500 million users worldwide.”
“We believe that environmental responsibility starts with living efficiently. That’s why we have invested thousands of people hours and tens of millions of dollars into efficiency technology for our own operations,” said Jonathan Heiliger, VP of technical operations for Facebook.
“We are excited to partner with the Alliance to Save Energy to raise awareness more broadly of the critical importance of energy efficiency and to help share some of the technology we have developed to improve energy efficiency practices throughout the world.”